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Welcome to Hacienda Escudero, a plantation resort town

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Welcome to Hacienda Escudero 
By Walter Ang
May 26, 2008
Philippine Daily Inquirer

In 1890, Don Placido Escudero and his wife Dona Claudia Marasigan acquired 415 hectares of land in southern Luzon spread across Laguna and Quezon.

Originally planted in sugar cane, production shifted to coconut in the early 1900s under the management of their only son Arsenio Escudero.

Generations later, the family has opened up their land and is converting it into a "plantation resort town" which they call, what else, Hacienda Escudero.

At the launch of the Hacienda, Arsenio's grandson Placido "Don" Escudero Jr. (know to film aficionados as the production designer of "Oro, Plata, Mata," a movie that had scenes shot at the hacienda) recounts how plans for the development of their land actually started years ago.

"My uncle, Don Conrado "Ado" Escudero, took up agriculture in Cornell [University] and came back to the county to set up the plantation," he …