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Arrow menswear CEO Ian Ross impressed with Manila mall traffic

Straight as an arrow 
By Walter Ang
June 18, 2004
Philippine Daily Inquirer

"I'm impressed with the phenomenal traffic. It's outstanding!" said the head of a worldwide menswear label when he visited the Philippines for the first time. Human traffic inside malls, that is.

Clearly, Philippine mall culture has delighted Ian Ross, president and CEO of Arrow, a brand known for its menswear that's sold in more than 90 countries. Ross recently undertook a Southeast Asian inspection tour of Arrow stores including countries such as Malaysia, Thailand and Singapore. The Philippines was the last stop before he returned to headquarters in New York City.

The Philippine market is relatively new for Arrow in Asia, with countries like Thailand starting operations way back in 1974. However, Pinoy men have proven their mettle when it comes to metrosexual fashion sensibilities that match the rest of Asia. Arrow's growth has been steadily increasing since it opened its first stor…